Skip to content

Focus the next 30 days on what grows your SaaS

With a technical founder running one right now (that's me, Robert)

Two 1-on-1 calls a month to decide what deserves your focus next, a progress sync every week, and email questions in between. Not an agency, not a course.

€249 a month, and zero equity.

Month to month, cancel anytime.

For founders who

  • have a live and launched SaaS with 10+ paying customers
  • build alone, or have nobody to challenge your decisions
  • built it themselves, with AI tools, or with a freelancer
  • can ship features, but aren't sure which ones matter

Don't tick every box? If I can't help, I'll tell you. Apply now

Is this for you?

Yes, if you:

  • have a live SaaS with 10+ paying customers, usually $1k–5k MRR
  • build alone or in a team of two or three, with nobody to challenge your decisions
  • built it yourself, with Lovable, Cursor, Claude Code or Bolt, or with a freelancer who's no longer around
  • can ship features, but aren't sure which ones matter

No, if you:

  • don't have paying customers yet
  • want someone to build the whole product for you
  • want a course, a guru or a guaranteed MRR number
  • won't share your numbers or your code

Sound familiar?

  • What should I fix first?
  • Is it my landing page, my onboarding or my pricing?
  • Why does every change my AI makes break something else?
  • Is my code safe enough to charge money for?
  • Should I build this feature, or am I just procrastinating?
  • Whose advice should I actually take?

"Keep iterating" is good advice. It just doesn't tell you what to do tomorrow.

Your options

Between doing everything alone and hiring a CTO, there isn't much.
That's the gap I fill.

OptionWhat it costsWhat you actually get
Advisor paid in equityUsually 1–5% of your company, for yearsOften a monthly catch-up with no clear deliverables
Fractional CTO€4,000+ a monthReal leadership, priced for funded startups
Agency or freelancerPaid per projectThey build what you ask. Deciding what to build is still on you
Courses and communitiesCheapGood theory. Nobody looks at your product
Working with me€249 a month, zero equity, cancel anytimeI review your product, funnel and code. Three actions every two weeks. A weekly check-in

Carta data shows the median startup has given 2–4% of its equity to advisors by Series A, and only about half of those advisors stay actively engaged.

How it works

  1. Apply. Two minutes: what you're building and where you're stuck. I reply within one working day. If it's not a fit, I'll tell you.

  2. Kickoff review, first week. I go through your product, funnel and code, and we agree on what to fix first.

  3. A call every two weeks. 45 minutes: 5 on your numbers, 30 on your biggest problem, 10 on writing down your next three actions.

  4. A weekly check-in. Every Friday I ask what you shipped. You answer with proof: a link, a screenshot, a number. If you stalled, we find out why.

Between calls, message me anytime, code questions included. I answer within 48 hours on weekdays.

Your first 90 days

  1. Month 1: Get the full picture.

    The kickoff review, your numbers, and a one-page list of what to fix, in order.

  2. Month 2: Fix the biggest problem.

    One problem, solved properly. The paywall that leaks, the onboarding nobody finishes, the code that breaks on every deploy.

  3. Month 3: Make it a habit.

    A weekly routine of shipping, measuring and deciding that keeps working with or without me.

In short: you stop guessing.
Every week you know what to do next, and someone checks that you did it.

Robert, founder of ProtoLounge

Hi, I'm Robert.
Not a guru, just a CTO & Founder in the same fight as you.

Robert Ruzin on LinkedIn

I'm cofounder and CTO of AnyHouse, a rental-search tool that watches listing sites in real time and alerts renters the moment a new place appears. It has over 1,000 monthly users, more than 16k registrations, and over 5,000 homes found via it.

I deal with what you deal with: churn, pricing, what to build next, AI code that needs checking. The difference is that I've been writing software for 16 years, so I can look at your funnel and your code in the same call.

  • Now: cofounder and CTO of AnyHouse, with a focus on B2C and B2B. 2 products, 3 platforms, one shared infrastructure.
  • 4 years: Custom solutions and software development for businesses. From heating and utility billing, to ERPs, CRMs and automations.
  • 2 years: Estoty, a hyper-casual mobile game studio. Where a great game idea might get killed before tomorrow morning.
  • Before that: development of custom algorithmic trading engines, my own mobile games, and of course lots of failed SaaS and app ideas.

In numbers: 16 years writing code. 32+ solutions shipped. 3 years as CTO of a live SaaS. 16k+ AnyHouse registrations.

How I think:

  • Ship the simple version. At AnyHouse we skipped the full mobile app and launched a chatbot that did the one thing renters needed.
  • More features is usually procrastination. At $2k MRR you don't need Kubernetes, or to handle every edge case. You need your next customer, and an understanding of where to consistently get traffic.
  • Honest over comfortable. If something isn't working, I'll say so.
  • Your product, your call. I advise. You decide.

The honest part: I've also launched about five SaaS products of my own that went nowhere. I built first and tried to sell later. I know that trap from the inside, and I'll tell you when I see you walking into it.

What we'll work on together

  • Landing page and positioning
  • Onboarding and activation
  • Pricing and paywall
  • Churn, retention, and whether it's time to pivot
  • What to build next, and what to kill
  • AI-built code: stability, auth, payments, data safety
  • Infrastructure and API costs that grow faster than revenue

Pricing

Monthly: €249 a month

  • A kickoff review of your product, funnel and code
  • Two 1-on-1 calls a month, each ending with three written actions
  • A progress sync every week
  • Architecture and code advice, in calls and by email
  • Email questions, answered within 48 hours on weekdays
  • Zero equity. Month to month, cancel anytime

Single session: €149, one time

  • One 1-on-1 session on whatever you're stuck on
  • I look at your product (and code, if you share it) before we talk
  • A written summary with your next three actions
  • Credited to your first month if you continue

I only book a session if I think I can actually help.

Need something built or fixed? Tell me what, and I'll quote a fixed price. Or I show you how and you continue with your AI tools.

Questions you probably have

"€249 a month is a lot at my MRR."
Money comes back as your MRR grows. Equity you give away never does. If €249 still feels like too much, start with a €149 single session. If it helps, it's credited to your first month.
"I can just ask ChatGPT or Claude."
You should. I use them every day. AI answers the question you ask. I tell you which question matters for your product, and on Friday I check whether you acted on the answer.
"Why not an advisor for equity?"
Equity is the most expensive way to pay for advice, and you can't cancel it. Here you pay monthly and stop the day it stops being useful.
"Why should I trust you?"
Don't, yet. Start with a single session and judge for yourself.
"What if I need something built?"
Tell me what, and I'll quote a fixed price. Or I show you how and you continue with your AI tools.
"Do I need to be technical?"
No. I explain everything in plain language. If you are technical, we go deeper.

Apply if

  • your SaaS has paying customers, but growth has stalled
  • you keep building features instead of fixing what matters
  • your AI tools break something every time you ship
  • you've been deciding everything alone for months
  • you want honest pushback, not motivation
  • you want help without giving up equity

Application form

Monthly revenue
Interested in

You'll hear back from me personally within one working day. Paying customers required. If it's not a fit, I'll tell you and point you somewhere better.

I only use these details to review your application and reply. Privacy policy

FAQ

Do you guarantee MRR growth?
No. If someone guarantees you MRR growth, run. What I do guarantee: a clear priority list, three written actions after every call, and an honest opinion.
Is this a course or a community?
Neither. It's one-to-one.
Which tools and stacks do you work with?
Honestly, does it matter much these days? My advice: pick what most people use, because that's what AI tools know best. My own favorites are React/Next.js and Python, but I'm comfortable with whatever you've built.
Where are you based?
Latvia, in the EU. I work remotely and schedule calls that fit European and US time zones.
Will you sign an NDA?
Yes.
Can I cancel?
Anytime, by email. No lock-in.
Do you take equity?
No. You pay monthly, and that's it.

You don't need another course. You need someone to look at your product and tell you what to do next.